2022-2023

CITY MARKETING VLISSINGEN

The population composition of Vlissingen is out of balance: young people and middle incomes are underrepresented. For this reason, Vlissingen Marketing focuses on attracting and retaining highly educated young people to/in the city. In addition to attracting young families from outside Zeeland, the municipality of Vlissingen aims to bind students more to the city during their studies and to retain them after their studies.

The goal is to understand what is needed for student (both Dutch and International) stay in Vlissingen & Zeeland and how to make Vlissingen attractive for them. The end product could be an analysis and, above all, concrete proposals/ recommendations to make the city more attractive for students.

The main questions could look like: What are the most important factors for students to come and stay in Vlissingen both during their studies and after graduation? This project allows quite some freedom, not only in regards to collecting data, but also how the end product can look. What would make you stay in Vlissingen?

Client: Municipality Vlissingen

DELPHY - SWEET POTATO

Sweet potato is a product that has been in Dutch supermarkets for about 12 years now. For 98% this is import from the US, which is still growing steadily; it is a popular product, partly due to cooking magazines and its (healthy) image. Besides that, a new but voluminous track has also been developed for the processing industry (for example into chips or puree). However, mostly imported sweet potatoes are still used for this.

The cultivation of sweet potato is expensive, the purchase of the planting material and the labor required already account for more than half of the cost price. In 2014 Delphy started a research in cultivation, mainly into the technical aspects of growing sweet potato, and in 2017, Dutch farmers and growers were able to scale up in the production of sweet potatoes.

What is currently missing is the appreciation and experience in the chain. People say they want a Dutch product, but at the end they import the American sweet potato. What is needed to get the Dutch sweet potato to the consumer?

Client: Delphy https://delphy.nl/en/

Referenties

• MijnLievelingsplek, Joyce de Visser, 6 februari 62023.