Design and Develop

Description of the project and the local area

(Including needs assessment or/and, other data sources available for your target population and area.) Is there a history in your area of social innovation or collaborative action with communities?

Please see Needs Assessment 6.1, 6,2, 6,3 6.4

In the SAIL target areas at the start of the project we weren't aware of any historical projects using Social Innovation however we did not conduct a comprehensive study to investigate this. SAIL in Norfolk is building on a project called Mobile Me which used social innovation methods outside the SAIL target area.

Assets and resources

What assets or resources including expertise has your team got that helped you get started with this project?

Contacts with disabled user groups

Active Norfolk –

  • Ryan's experience of working with target audience around physical activity
  • Evaluation Officer who helps with collation and justification of areas we work in
  • Locality workers who know the SAIL area and relevant stakeholders, resources and assets

UEA – Amanda Burke's experience as a researcher with the target demographic

NCC Env – experience of leading on Interreg projects and knowledge of county countryside assets.

Care settings: providing access, expertise and knowledge around vulnerable older people living with high health deprivation

Community based resource, expertise of their local areas, access to local community and population. Provision of facilities. Opportunity to build on existing services. 

Geographical setting

Please describe where your project is based, is your project based in a rural or urban area, area of catchment for participants, is it on single or multiple sites?

In order to help decide in which SAIL should be delivered it was decided to select three indicators relevant to the project’s overarching aims, i.e. the prevalence of older people, levels of health deprivation and, in order to focus on areas of highest disadvantage, income deprivation for older people. These three indicators are referred to in this report as ‘primary indicators’.

In addition to this, a number of secondary indicators were selected that may be useful for directing specific projects (for example, projects focussed on dementia) and/or help with the design and specification of the intervention. These there are referred to in this report as the ‘secondary indicators’.

Mapping the primary indicators

The three primary indicators were combined in order to form a ‘composite indicator’.

The indicators used were as follows:

• % of an LSOA that are aged 75 or over (ONS, 2015 mid-year population estimates downloaded from OR % of an LSOA that are aged 65 or over and single (2011 Census, downloaded from

• % of an LSOA that self-report bad or very bad health (2011 Census, downloaded from

• % of older people in an LSOA are that income deprived (2015 Indices of Multiple Deprivation, downloaded from

The dark red shading on the map shows LSOA that are in the most disadvantaged decile using, the pink shading shows the LSOAs that are in the second most disadvantaged decile. As two different indicators for age were used, two maps are shown below.

Figure 1. % aged 75 and over, % that self report bad or very bad health and % that are older people income deprived.

Please see the Needs Assessment Section 6 for further details and maps.

Primary indicator map

Current situation

`What currently happens` in relation to your project problem or issue, is your project new or are you building on an existing project?

We are building on pre-existing work and learnings from a project(Mobile Me) that was delivered within the Norwich and central Norfolk District area i.e. outside the SAIL area and are looking to take this way of working into the relevant SAIL areas and build upon low-level pockets of physical activity that are happening for the target demographic in target SAIL areas. 


What would you anticipate the demand might be for your proposed project at this stage and what are you basing that forecast on?

Please see the 'Fit Together' walk report above. We have not conducted a study specifically looking at demand other than this work and the initial work undertaken via the Needs Assessment.


Are you planning to expand an already-successful project with a different population or in a different setting? Please describe your reasons for this and what information you used to inform your decision?

Building upon projects that worked with the same audience  / demographic but are adapting the method of how the project is delivered through up-scaling of local workforce to enable them to become physical activity deliverers. Based upon the learnings of the Mobile Me project that told us for successful sustainability of physical activity it is beneficial to work with relevant stakeholders and partners around increasing their knowledge on the health benefits of physical activity to help them meet their outcomes and agendas.

Information capture for your project

Please make a plan and decide what strategies you are going to use and when. As a minimum everyone needs to keep their meeting minutes/notes and attendance details. Other ideas are photos/videos/diaries/attendance numbers/participant feedback/log book. In relation to the SAIL feasibility study you will need to be able to say who attended your project and when also including the participants age and gender if possible.

Continue to keep notes of relevant meetings, sign in sheets and photos will be taken and completed where appropriate. Will work with relevant partners around keeping registers and attendance of physical activity sessions. Age, gender and any other relevant information will be collected as part of the consent form for the evaluation. If people do not consent, this will not be collected. 


How was the project proposal recieved by a) your team members/organisational partners b) your target community/potential participants? Evidence would include: participant observation at initial project meetings, qualitative interviews with participants and project staff or correspondence related to the proposal ie emails exchanges?

A)   Everyone has been supportive

B)    Well received so far but this is ongoing. Local organisations, due to the nature of the project have been embedded and involved in the design so are on board. Key local community figures such as Mayors, Local Authorities have been aware of the project throughout and are supportive. They have had the opportunity to guide how the project is designed. They have been supportive in terms of how the project meets local issues and priorities. 


Have you made any changes to your original plans, why did you make the change and what information did you base your new plans on?

Based on learnings from Mobile Me, we have decided to take a more strategic cultural change approach with partners than a purely delivery-led pilot project. 

Key stakeholders and relations

Are there key individuals, (including participants) organisations or relationships who are central to your project, and in what way do they benefit your project?

Design Phase report for Mobile Me covers this.